Social Realism periodises a finite chapter where early digital photography collided with the birth of social networks, specifically Facebook, from the mid-to-late 2000’s. With the novel ability to ‘tag’ people in images, this nascent era is typified by users who would upload - with careless abandon - large swathes of un-curated ‘low value’ images; now unthinkable relative to contemporary uses of social media, geared towards image perfection, commodification and hyper-curated personal branding. 

As a series of paintings, this on-going project draws upon low-value images from Facebook’s public and private archive - a mix of strangers and friends - that are suitably unremarkable, often accidental, and with little to no compositional merit. The paintings will also transpose the crude digital aesthetic of these images, as baked in by the technical limitations of early consumer-level digital photography (flip-phone cameras and compact digital cameras) synonymous with this era; lens aberrations, red eye, low light noise distortion, highlight clipping, server compression and low resolution.

This finite era of naive user-driven image sharing, turbo charged by ‘tagging’ as a new form of social commutations utility, represents a technological step change that would rapidly shift our online digital literacy, forever altering how we represent ourselves and attribute value to images, particularly images of people. Today, awash with ubiquitously perfect imagery and high digital literacy as the new norm, millions of these low-value images sit amassed on Facebook's servers, forgotten and with no application. By drawing on a hybrid of photorealism and hyperrealism painting styles, blended with formalist aspects of Classical Realism, 17th century Dutch Golden Age painters and 18th century Neo-Impressionists, the archival value of these disposable digital images is highlighted to reveal something peculiarly authentic and unretrievable.

Image credit: Henry Whitehead, Lucida Studio

SOCIAL REALISM

Out and about_2010.jpg

Oil on hessian.

120 x 140 x 5cm

2024

cover photos

Oil, pastel and airbrush on canvas. 

122 x 211 x 5cm

2024

This collage came together as a medley of images of online friends and strangers; Facebook photos containing distinct early era digital camera sensor artifacts/aberrations such as blooming (excessive charge in a pixel that spill into adjacent pixels), highlight clipping (where a value has reached its limit and there’s no data to recover), red eye (light bouncing off blood-rich retinas in an otherwise dark environment), and replete with harsh camera flashes bouncing of reflective materials/surfaces directly back to the source (the camera sensor).

These images are contrasted dramatically against a receding black background, absorbing light while simultaneously enhancing the vibrancy of brighter opaque forms to emit a near-fluorescent light. 

Painting this way required MacKay to work at variable distances, stepping back to block large sections in all prima (wet on wet painting), then up close to overlay detailed motifs on top. This process allowed her to employ a mélange of new painting methods and their effects when carefully combined on the single work. 

lords of win_2011.jpg

Oil on aluminium honeycomb board.

120 x 160 x 1cm

2024

Spongey’s House.jpg

Oil on board. 

30 x 40 x 2cm

2024

A reflection in the corner of Spongey’s House suggests that we’re looking through the point of view of Photo Booth, an application utilizing the built-in iSight camera of a MacBook. Photo Booth originated as an early 2000’s webcam application.

Photo Booth allowed for real time photo capture with endlessly fun filters such as Green Screen, Dent and X-Ray. However, this early built-in webcam style camera's fixed focal-length lens could not adjust optical parameters such as focal length, lens aperture, and distance. Instead images were interpolated (scaled), which is the resizing or remapping of digital images through a process of algorithmic approximation.

As such these cameras often produced unwanted artefacts;  distinct blurring, edge halo and other image distortions.

out and about_2_2009.jpg

Oil on board.

30 x 40 x 2cm

2024

motion blur_study.jpg

Oil and oil pastel on canvas.

26 x 21 x 5cm

2024

the pelican’s eye pool party_study.jpg

Watercolour and pencil on paper.

20 x 40 x 5cm

2024